In November 2019, the 9th APIC celebration was held at the Sunway Pyramid Convention Center in Petaling Jaya, Selangor. With collaboration and supports from Malaysia Productivity Corporation (MPC), faculty of Mass Communication & Media Studies (FKPM) of Universiti Teknologi MARA (UiTM) sent over our 2 teams to showcase their project that has been assigned to a particular client. As for my team, we were assigned to conduct a campaign for Malaysia Airports Holdings Berhad (MAHB).
More than 2,000 participants from private and public sector organizations shared their innovation projects in conjunction with the Annual Productivity & Innovation Conference and Exposition (APIC) 2019 organized by the Malaysia Productivity Corporation (MPC).
The annual event is a platform for various industries to share best practices in the quality control (QC) network for enhancing productivity, quality, innovation, service delivery and customer satisfaction in their organizations.
So here’s our idea for the campaign. Mind you, the whole idea, designs and creatives is an original from our team who is still new and fresh to this field. Thank you for the team who puts on a lot of their efforts and for never losing hope! 🙂
CAMPAIGN NAME : INTELLIGENCE VERIFIED
TAGLINE : PRACTICALITY AT ITS BEST
The Banner
In essence, industry 4.0 is the trend towards automation and data exchange in manufacturing technologies and processes which include cyber-physical systems (CPS), the internet of things (IoT), industrial internet of things (IIOT), cloud computing, cognitive computing and artificial intelligence.
The reasons why industry 4.0 is important are the benefits. It helps manufacturers with current challenges by becoming more flexible and making reacting to changes in the market easier whilst increasing the speed of innovation and is very consumer centered, leading to faster design processes.
p/s : Just in case if any of the viewers are using our campaign as references, I hope that you will consider giving some credit to us and you will be highly appreciated. Thank You!