Alha Alfa Cosmetics has been in the market for 5 years now with its range of high quality and affordable make up products. Founded by the dynamic young founder and professional Make Up Artist, Dato’ Abdul Al Halim Mohd Al Fadzil or better known as Dato’ Alha Alfa, who created and conducting R&D of his own products, the brand has quickly gained popularity and is sought after by many. The tagline for this company is “The Difference Makes Us Unique”.
Print Ads (English)
Print Ads - Bahasa
The Design Rationale.
The main color for the poster is black, white and pink. These color were the colors that has been used for most of Alha Alfa products packaging. We decided not to change the color so that it will reflects the identity of the brand itself. Bear in mind, we are just creating a campaign of print ads that will highlight on their tagline, “Serlahkan Kepelbagaianmu” and “Embracing Diversity“. We also used faces from all skin type and races in the poster. It is to simply implies that every individual is amazing and unique. The main objectives of this campaign is to encourage individuals out there to believe that each and every of them is unique, way beyond just “pretty” or “fair”.