This is a creative visual infographic proposal for TGV Cinema that could benefit the brand after the conditional MCO. The social experiment concept is somehow similar to guerilla advertising strategy. Thus, it can be imposed to various platforms in social media which can increase the awareness of the campaign. However, this is more of an aftermath campaign to encourage the moviegoers to take care of their hygiene and keep their social distancing everywhere they go even after the pandemic have settled down. This is to implement new normal in their daily activities even after Movement Control Order (MCO).
Introduction
In the time of COVID-19, the phrase of " new normal" has become succinctly describe an uncertain future, that our lives will be forever changed and we will need to adapt. For many, this new adjustment to the way we live, work and play had been disconcerting and ridden with anxiety. The most prevalent aspect of the future we may face is the increased need for physical distancing.
About
TGV or their full name is Tanjung Golden Village Cinemas Sdn Bhd is the second largest cinema chain in Malaysia. As of today, TGV Cinemas had 36 multiplexes with 288 screens and more than 48,000 seats all over Malaysia including major shopping centres in Kuala Lumpur, Selangor, Negeri Sembilan, Perak, Penang, Johor, Terengganu and Sarawak. TGV Cinemas is headquartered at Maxis Tower, Kuala Lumpur. Since first opening our doors in 1994 in Kuala Lumpur, they've entertained countless moviegoers with memories of a special day out. From the latest blockbusters to intimate dramas, with a dash of documentaries, sports and culture also in the mix, TGV’s diverse range of entertainment means there’s something for everyone. TGV also caters for occasions with halls rentals available for functions, private movie screening and many more.
Target Audience
The target audience will be the families, the adults, teenagers and moviegoers.
Family with small members can still practice social distancing while enjoying their movie together in TGV family halls. The adults as in couples and small group of patrons can enjoy the movie while keep their 1 meter distance from the other patrons by following the social distancing signage. Same goes to the small group teenagers that may be the targeted audience. The new or loyal customers might find this precautions steps implemented by TGV is valid and make sense. Now everyone can enjoy the cinema while keeping the distance from each other.
Idea
Idea: Precautions Steps
Concept: Social Experiment “Cinema"
•Each seating will be interval with the another to minimize germs spread.
•A signage will be placed at the headrest to highlight the “social distancing” awareness even within in the same hall.
•The hidden camera can be used to experiment the behavior of the patrons.
•Those who obey the signs will be granted mysterious prizes once the movie finished.
•The campaign can be done via digital platforms too in order to create higher engagements and participations.
Execution
Conclusion
The war is not over yet, no matter where we are, we should keep our social distancing from each other. The public needs to take social responsibility and adopt self-regulation while adopting to new norms in daily life.